Ventura is a travel brand connecting adventurous travelers with spontaneous experiences, wherever in the world they are. Ventura’s identity is rooted in the concept that joy isn’t always something that’s plotted; sometimes, it’s discovered.

Kutzpa refreshed their visual brand identity with a variable logo suite, colors, typography, photography, illustration, and motion. The goal was to invite new users and retain loyals with bright design that highlights key features: live translation, local businesses, and must-do excursions. We also built brand guidelines, social content samples, and video marketing to announce the launch.