Ventura came to Kutzpa looking for a homepage video that would elevate brand awareness and clearly communicate what their travel app does: food recommendations, photo translation, visual hotspots, local events, and unique activities. Their goal was to capture the spirit of spontaneous, joyful travel while showcasing Ventura’s unique capabilities. The creative brief focused on introducing the app’s value, highlighting five standout features, and doing so through five relatable user personas - The Foodie, The Learner, The Creator, The Wanderer, and The Trekker.
Kutzpa delivered a fully branded, 1-minute explainer video that weaves Ventura’s capabilities into a visually magnetic and conversational story. The final video captures the balance Ventura was after: an expressive, upbeat tone that invites curiosity, while grounding viewers in exactly what the app can do. It's designed to hold attention and stick, making Ventura’s homepage more welcoming and more effective.
Client
Ventura
Use Case
Company Overview
Video Length
1 minute
Timeline
7 weeks
Tone & Feel
Warm, happy, authentic, diverse, worldly
Audience
Travelers who enjoy authentic experiences and spontaneous discovery