Ventura
BRAND AUGMENTATION
Ventura is a new travel brand that connects travelers with a world of spontaneous experiences - wherever they are. Ventura is built on the concept that joy isn’t something that’s meticulously planned and plotted, it’s discovered.
We built a flexible brand system around that north star, with “Discover Joy” being the core tagline. We also built a brand film along the identity for launch, to highlight core features and how Ventura fits into your plans (or lack thereof).
The identity and art direction emphasize the real-world experiences of spontaneous worldly travel: things just appear, warm people are everywhere, and colors are brighter than ever.
The resulting system and brand film allowed Ventura to launch confidently, build brand equity faster than ever before, and scale efficiently.
