Patchwork Market is a juried and curated vintage market in Durham, NC. Its annual Holiday Market is a special two-day event in December, featuring new vendors each day and the biggest audience of the year. Kutzpa developed the promotional campaign for Holiday Patchwork Market, creating a visual system for print and digital applications with an estimated reach of 20,000 people. The design style was inspired by vintage European matchbooks, modern illustration, bright colors, graphic geometry, and a winter holiday lens. Patchwork’s holiday system highlights a scripted curved logo, layered border patterns, and paper texture for that perfect matchbook finish.

The style explored three approaches—character-driven storytelling, object-focused motifs, and expressive hand-lettering—with each assigned to different campaign materials. The core and weekend designs featured whimsical stories of bear and bird sledding down a hill, and rabbits lighting a candle in the snow. Day-of promotions showcased glittering ornaments at the big show(s). The vendor promotion used hand-lettered postage stamps, with triple meaning: a literal nod to Patchwork's name, a visual metaphor for vendors coming together, and the holiday tradition of sending cards to loved ones.