We partnered with MODU, an online audio platform, to help them launch to a new audience. MODU’s tools help young creatives discover new tracks, mix their own music, and share it with others.

We collaboratively decided on a multi-channel campaign across a mix of 16:9 and 4:5 content. We chose to prioritize Instagram and YouTube first, with MODU’s site and other channels being secondary.

Our approach centered on education and consistency. Instead of abstract promotion, we built a campaign that showed how MODU works and why it’s valuable - highlighting the full lifecycle of finding, creating, and sharing, alongside examples of the learning content built into the tool.

To keep things intentional, we developed a motion identity system inspired by principles of audio. Primary motions include rotation, a beat/pulse, queue up, kinetic typewriter-style typography, swiping gestures, doppler wave forms, distortion, and modulation.

We delivered a high-impact package of quick-hit motion graphics for social engagement, longer dazzle ads for deeper storytelling on priority platforms, and static ads to fill in gaps and extend campaign longevity.