the brief

A platform built to help creators make noise and be heard. MODU combines a powerful DAW interface, an extensive sound library, and a growing social platform-all built around creativity, exploration, and expression. We pitched a campaign called Make Noise Be Heard, designed to amplify their brand across channels while highlighting their key offerings: find, mix, and share.

To manage this, we approached the design systemically, storyboarding the entire package up front to ensure cohesion across sizes and formats. By defining a motion identity system, using textured sound metaphors, vibrant visuals, UI abstraction, and rhythmic editing, we shaped each asset to feel as expressive and layered as MODU itself.

Client
MODU

Goal
Product Adoption & Engagement

Type
Campaign

Timeline
6 weeks

Tone & Feel
High Contrast, Modern, Audio Inspired, mixing, stacking, sliding, turning, modulating

Audience
Students, Content Creators, Producers, & Musicians of all skill levels

MODU campaign concept 1
MODU campaign concept 2
MODU campaign concept 3
MODU campaign concept 4