Kutzpa

This project is a brand reveal video and logo stinger created to formally introduce Kutzpa’s visual identity to the world.

Designed for our own studio, the piece highlights the meaning and derivation of the name “Kutzpa” (from the Yiddish word “chutzpah”) while visually expressing our core themes: audacity, curiosity, motion, clarity, and creative playfulness.

We also highlighted key visual elements, including the Kutzpa wiggle, brand color palette, typography, illustration, and motion style. And finally, we showcase who we partner with and what we stand for - the brave, the curious, and the ones ready to shake things up.