Curio is a creative learning platform designed for curious, chaotic minds - especially those with ADHD, multipassionate interests, and neurospicy ways of thinking. They partnered with our studio for our unique blend of motion design and learning strategy, looking for an agency that could actively enhance the user experience through thoughtful, educational content.

Their goal was to create an in-app onboarding experience that helps users understand and explore Curio’s core features - in a nonlinear, low-pressure way. Together, we identified 9 key features they wanted new users to engage with early. We then developed a custom package of motion assets blending product micro-tutorials with brand-driven storytelling. To bring these to life, we are in the process of building a custom, flexible art direction and motion identity rooted in Curio’s values: loose, bright, tactile, nonlinear, and expressive - mirroring the platform’s mix of topics, formats, and creative entry points. The strategic mix of looping motion graphics, short-form brand stories, and static assets allows for modular use across the app, website, and marketing channels.

The final deliverables give Curio a scalable system for teaching and inspiring new users - proving that education can be visual, nonlinear, full of personality, and still deeply effective.