Curio, an EdTech startup, is a lifelong-learning platform designed for curious, chaotic minds - especially those with ADHD, multipassionate interests, and neurospicy ways of thinking. They partnered with our studio for our unique blend of motion design and learning strategy.

Their goal was to increase brand awareness and communicate all the interesting kinds of things you can learn on the app. To achieve this, we distilled the core brand message: “Learning new things can be messy, and that's okay, as long as it's your way.”

We then developed a strategic mixed package of looping motion graphics, short-form brand stories, and static assets to bring this idea to life. The motion identity and art direction are rooted in Curio’s values: handcrafted, textured, swirly, and playful - mirroring the platform’s mix of topics, formats, and experience design.

The resulting assets delight, inspire, and educate their audience, ensuring modular and high-impact deployment across the app, website, and primary social marketing channels.