Curio
NEW BRAND IDENTITY
Curio, an EdTech startup, is a learning platform designed for curious, chaotic minds - especially those with ADHD, multipassionate interests, and neurospicy ways of thinking. Their goal was to increase brand awareness and show off things to learn on the app.
To achieve this, we distilled the core brand message: “Learning new things can be messy, and that's okay, as long as it's your way.”
The NEW BRAND IDENTITY and art direction are rooted in Curio’s values: handcrafted, textured, swirly, and playful - mirroring the platform’s mix of topics, formats, and experience design.
The resulting flex design system allows for maximum creativity with minimum restriction. The new brand delights, inspires, and educates their audiences across all pertinent channels.
