BLVNT creates cannabis cosmetics for women everywhere. They believe makeup is self-expression, plant science is worth celebrating, and people should get to be whoever they want to be. Our goal was to debunk the misconception that cannabis cosmetics are psychoactive, spotlight key ingredients without putting audiences to sleep, and encourage empowerment, love, and acceptance while breaking away from "hippie wellness" tropes.

We built a flexible strategy, identity, and art direction around their voice: hot, loud, feminist, evidenced, and "doesn't give a f*ck," and created a product film to support launch marketing. The new brand system helped BLVNT stand out immediately in a crowded market and scale the new branding across products, packaging, and web presence.