BLVNT creates cannabis cosmetics for women everywhere. They firmly believe that makeup is self-expression, plant science is worth celebrating, and people should get to be whoever they want to be. Their previous identity was blending into the saturated market and they wanted a big change to stand out, so they came to Kutzpa for a refresh and new materials.

Our goal was to debunk misconceptions that cannabis = psychoactive, spotlight key ingredients, and encourage love and acceptance (while breaking away from “hippie wellness” tropes). Kutzpa delivered a flexible strategy, identity, and art direction around their voice and products. This also included website designs, marketing graphics, and product packaging mockups.