the brief

BLVNT creates cannabis cosmetics for women everywhere.
They came to us wanting to:

  • Reflect their brand mission and values - that makeup is self-expression, plant science is worth celebrating, and people should get to be whoever they want to be - all while staying true to their voice: bold, irreverent, science-based, and radically inclusive
  • Debunk misconceptions that cannabis cosmetics = psychoactive
  • Spotlight their key ingredients (CBD, hemp seed oil, terpenes) in a way that celebrated plant science without putting the audience to sleep
  • Encourage empowerment, love, and acceptance - but break away from “hippie wellness” tropes
  • Drive social engagement and traffic to their website

Client
BLVNT

Goal
Social Engagement, Traffic Generation

Timeline
8 weeks

Audience
Women ages 21–50, from all backgrounds, identities, and walks of life.

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