Our goal was to debunk misconceptions that cannabis cosmetics = psychoactive, spotlight their key ingredients without putting the audience to sleep, and encourage empowerment, love, and acceptance (but break away from “hippie wellness” tropes).

We built a flexible strategy, identity, and art direction around their voice: hot, loud, feminist, evidenced, and “doesn’t give a f*ck.” We also created a product film for their marketing campaign to complement the launch.

The new brand system allowed BLVNT to immediately stand out in a growing, already saturated market, scaling the new branding across their products, packaging, and web presence.