Kutzpa is a new marketing studio that combines education with motion design to get you noticed and remembered.

about

Modern marketing is fluff and businesses aren’t honest. But those who invest in it know that education is the difference - it’s second chances. New opportunities. Leverage. A gift. A choice. Perspective. However, the education space is falling behind visually and deserves a facelift that inspires trust, respect, and action.

We’re the only marketing & motion design studio led by globally award-winning education experts, and our mission is to elevate the visual design of the entire industry. Additionally, we fold learning principles into our work, with every stage of our process backed by fact: focused messaging for low cognitive load, strategic repetition for memory retention, and motion patterns for faster understanding. With over 10+ years experience, we’ve helped clients drive conversions and adoption, onboard customers, promote events, launch GTM strategies, increase engagement, reduce support costs, and so much more.

FAQs

We specialize in developing high-end, custom motion design solutions that drive marketing results. Our offerings range from flagship films and full-fledged campaigns to short-form videos and modular motion graphics. Every project is anchored by a comprehensive strategy to align creative direction with your business goals. Our process includes three dedicated rounds of revision to ensure final deliverables are always visually stunning, meaningfully intentional, and strategically effective.

We have a variety of pre-defined packages starting at $10,000, or we can work closely together to define what’s right for your scope and budget. Our work can be delivered in many sizes, shapes, and formats, so costs can vary depending on factors like style, length, implementation, and creative complexity. Whether pre-defined package or custom scope, all projects receive the same care and attention.

That depends… what is your business goal? We don’t apply a one-size-fits-all solution to your project. In fact, we’ll kick off your project with a detailed strategy consultation so we can work backwards from your larger objectives to ensure every deliverable supports them all along the way. For previous clients, we’ve created solutions to generate leads, drive conversions, increase adoption, clarify complex offerings, reduce support costs, enable sales teams, and more.

When you’re ready to start, book a free call to share your goals and see if we’re the right fit. We’ll then send a custom proposal with creative direction, scope, timeline, and budget. After contracting and a 50% deposit to secure your project, we’ll kick things off with a strategy consult to align early and hit the ground running.

We handle it all! Your team’s main involvement is during the strategy kickoff and review sessions to provide feedback and ensure everything aligns with your vision. Beyond that, we take care of the entire production process so you can focus on your business.

Though timelines can vary based on the complexity of the project and how quickly feedback is provided, our projects typically average 4-8 weeks. That includes time for discovery, concept development, design, animation, and 3 dedicated rounds of revision.

All projects follow the same overall workflow: Strategy → Core Message & Storyboard → Art Direction → Production & Delivery.

Along the way, there are 3 key revision points where you’ll review our work and share feedback:

  1. Core Message & Storyboard – align on narrative, flow, and structure
  2. Art Direction – lock in visual style and effects
  3. Production – finalize animation, motion, and polish

Each revision stage includes time for your internal review plus a feedback call to make sure we’re aligned before moving to the next phase.

You do! Clients retain the rights to the final deliverable(s) in the requested format(s). Kutzpa retains rights to all editable or working files. The full copyright details are outlined in our Services Agreements.

Hell yeah! Our clients often repurpose content for onboarding, sales, investor decks, and internal training. We also provide implementation guidance so you get the absolute most of your new content: which snippets are best for social, silent versions for trade shows, etc. During contracting, we’ll discuss your specific formats or ratios so we can accurately scope your project.

ROI depends on how your deliverable is used and what it’s designed to achieve. We help you define success from the start - whether that’s increased play rates, stronger engagement, more conversions, or better retention. Our education-first approach allows clients to regularly repurpose content for onboarding, sales, investor decks, and internal training - so it pays for itself.

services


  • Strategy
  • Visual Communication
  • Motion Design
  • Art Direction
  • Learning Science
  • Video Production

leadership


Brooke Winston

Chief Creative Officer

Chris Whittemore

Chief Design Officer

Toba Boba

Chief Barketing Officer