smart brands lead with education

Educational marketing turns complexity into clarity using motion, metaphor, and fact. This helps people understand your message faster and remember it longer. When brands teach instead of sell they signal transparency, credibility, and real value. Explaining why something matters builds lasting trust and empowers your audience to act, whether that means choosing your product, signing up for your service, or standing behind your mission.

work

BLVNT
Blvnt
cannibis cosmetics for women everywhere
Film
Ventura
Ventura
discover authentic experiences abroad
Film
Kutzpa
Kutzpa
a dynamic reveal of our brand identity
Film
Kutzpa
Soundhaus
make noise 2025 product awareness campaign
Campaign

about

Kutzpa is a design and animation studio working with some of the finest creatives, brands, and artists around the world. As founders, we’re not just running the business we’re hands-on creators and the direct point of contact for every client. We believe great work demands passion, intelligence, and commitment. We specialize in crafting bold visual experiences across branding, art direction, graphic design, illustration, advertising, photography, film, and animation. We’re also the only film & campaign studio led by globally award winning education and design experts.

Our edge is educational marketing, where visuals do more than look good; they clarify, teach, and drive results. At Kutzpa, we use learning science, information architecture, and experience design to structure content that’s easy to understand, remember, and act on. With over a decade of experience, we’ve helped clients launch products, increase engagement, reduce support costs, train teams, and improve onboarding. Every project is built in-house from concept to final frame, ensuring faster feedback, tighter alignment, and work that makes a lasting impact.

FAQs

Films – Custom, standalone videos (typically 45 seconds or longer) designed to educate, explain, or inspire. These are perfect for product launches, brand stories, abstract explainers, and more.

Campaigns – Sets of motion graphics and short-form videos (typically 10–20 seconds) designed to support a specific business goal: driving signups, teasing a launch, or reinforcing a key message across channels.

Our work is always custom, so costs can vary depending on factors like style, length, and creative complexity. Most clients invest between $29,000–$42,000 for our motion and film content. These are high-impact pieces designed to explain big ideas clearly and memorably.

That depends… what is your business goal? We don’t apply a one-size-fits-all solution to your project. In fact, we’ll kick off your project with a detailed strategy consultation so we can work backwards from your larger objectives to ensure every deliverable supports them all along the way. For previous clients, we’ve created solutions to generate leads, drive conversions, increase adoption, clarify complex offerings, reduce support costs, enable sales teams, and more.

When you’re ready to start, book a free call to share your goals and see if we’re the right fit. We’ll then send a custom proposal with creative direction, scope, timeline, and budget. For films, a contract and 50% deposit invoice follow. For campaigns, a contract and first invoice come next. After signing and payment, we’ll kick things off with a strategy consult to align early and hit the ground running.

We handle it all! Your team’s main involvement is during the strategy kickoff and review sessions to provide feedback and ensure everything aligns with your vision. Beyond that, we take care of the entire production process so you can focus on your business.

Timelines can vary based on the complexity of the project and how quickly feedback is provided, but on average, films take 6–8 weeks per minute of animation. That includes time for discovery, concept development, design, animation, and client revisions.

All projects include revisions and follow the same overall workflow: Strategy → Storyboard → Art Direction → Production → Delivery. Each revision point includes time for your internal review and a feedback call to align before moving forward.

Films have three key revision points:
  1. Storyboard
  2. Art Direction
  3. Production

Films are single, interconnected deliverables that require custom scripting and scene transitions, so we gather feedback on the story and structure first, before moving into overarching visual direction.


Campaigns have two key revision points:
  1. Storyboard(s) & Art Direction
  2. Production

Campaigns typically involve multiple standalone deliverables that don’t always need to connect or transition between each other. This allows us to develop storyboard(s) and art direction at the same time, with flexibility for each piece.

You do! Clients retain the rights to the final deliverable(s) in the requested format(s). Kutzpa retains rights to all editable or working files. The full copyright details are outlined in our Services Agreements.

Hell yeah! Our clients often repurpose content for onboarding, sales, investor decks, and internal training. We also provide implementation guidance so you get the absolute most of your new content: which snippets are best for social, silent versions for trade shows, etc. During contracting, we’ll discuss your specific formats or ratios so we can accurately scope your project.

ROI depends on how your deliverable is used and what it’s designed to achieve. We help you define success from the start - whether that’s increased play rates, stronger engagement, more conversions, or better retention. Our education-first approach allows clients to regularly repurpose content for onboarding, sales, investor decks, and internal training - so it pays for itself.

capabilities


  • 2D Animation
  • 3D Animation
  • Art Direction
  • Creative Direction
  • Graphic Design
  • Instructional Design
  • Strategy

leadership


Brooke Winston

Chief Creative Officer

Chris Whittemore

Chief Design Officer

Toba Boba

Chief Bark Officer